My little friend has got me hooked on to barbies. My first barbie was a school girl barbie, which my mother got for me when I was in the fifth. By the time I was 16, I had to grow out of barbies, as it was considered uncool to be playing with dolls and because barbies were considered the epitome of sexism. I have always had a love and hate relationship with barbies; I don’t like what barbies have come to represent, but I love dolls, all dolls, teddy bears, doll houses, miniature play sets, etc.
I think it was around the time I was 14 that the song, “Barbie Girl” by aqua was released. The music album epitomized the concept of the barbie girl; it was considered derogatory to be clubbed with a barbie as a barbie was a beautiful, but a dumb and shallow girl.
Another major charge against barbie was that barbie’s body measurements were unrealistic. Many critics felt that barbie was promoting the concept of the busty women with the incredibly narrow waist (I think Gone with the Wind’s Scarlett has also contributed more to the idea of the ideal 18-inch waist). The idea being girls might be tempted to go in for breast implants and starve themselves into anorexia to copy barbie. I doubt anyone would do that, but still Mattel was stuck in the controversy. The next line of barbies which came out had wider waists and more believable body measurements.
In line with India’s preoccupation with the brand Fair and Lovely (which I think should be banned), I have only seen fair barbies in India. When we first got the Internet, I was fascinated with the AKA barbie. That barbie had a nice brown complexion with a ultra sleek, chic green and pink evening gown. I could so, so identify with this barbie. But none of the dealers in Chennai, housed AKA barbie or any other dark-skinned barbie doll.
Even now when I occasionally browse through the aisles of Landmark, I can find lots of Indian barbies in different clothes and hairstyles, but not with different complexions. I can’t believe that even the Barbie guys have got clued into the fact that we are a nation, still imbued with the ‘colonial mentality of fairness.’
Even in America, there was some controversy following the launch of the Afro-American barbie dolls. All the Afro-American barbies though they sported a dark complexion, still had only Grecian features and fulfilled European standards of beauty. Afro-American barbies and even Hispanic barbies were launched but all of them were big-eyed, straight-nosed and button-lipped. So being crinkly-eyed, snub-nosed and large-lipped is not considered beautiful?
This brings to my mind, passages from Alex Haley’s Roots. The book’s main protagonist Kunta Kinte as an African kid is curious as to why his mother is blackening herself with the application of some forest herbs. His father says, “Black is beautiful. The blacker the woman is, the more beautiful she is.” Kunta is later captured by slave owners and transported to America. In America, he finds it sickening when fellow Africans, who are mulattoes, are proud of the fact that they are fairer than their black bretheren. He feels, he would be ashamed if white, slave-master, blood ran through his veins. He can’t believe it that his fellow Afro-Americans find pale, scraggly white women beautiful and not their own black womenfolk.
I digress. The point I was trying to make was that barbie dolls still embody the American concept of beauty even in their Indian avatar. Don’t you think it will be nicer if Indian barbies started looking like actress Nandita Das, instead of resembling Angelina Jolie in a saree?
Also, the Indian barbies all come out only in traditional dresses; their dresses would pass the scrutiny of the strictest grooms or grandmothers. Even the ones wearing chudidhar, wear something from the 1970s. No chic or trendy short kurta, tie and dye bandini stuff to be seen on any of the barbies.
Hmmm! So while I still can’t approve of what barbie has come to represent, I still found myself gifting a barbie to one tiny, enthusiastic little friend of mine.